PR Exchange is NCIB’s new project, launched on July 19, 2011 which has already gained great popularity in the society. The main idea of the project is creation of PR managers’ club. This is a place on the web, where everyone is able to get daily updated information on the companies' activities, events, contests, charity and so on. The uniqueness of the page lies in the fact that the news are posted by the company's PR managers.
www.prexchange.ge gives the opportunity to the registered PR managers to communicate with customers and colleagues. On the web-page, PR managers have the opportunity to introduce their company’s news to the public, make new friends, communicate with interesting people, receive feedback from customers, manage their own web page using manual panel and stay involved in ongoing processes.
PR managers are given the unique opportunity to:
• Learn more about competitors, express their opinions and evaluate the reaction of society on company's activities
• Collect information on companies through a convenient search engine
• Increase their companies’ awareness and control the process of increase through statistical data of the web page
• Share information to existing and potential customers about new products, discounts and special offers
• Study, how the product or service is perceived by loyal and potential costumers.